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The next day, Colombian model Andrea Valdiri posted a video on Instagram, barefoot in sweatpants and a loose white top, as she danced to “ Dura” with her hands rubbing sensually around her body.
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“ Dura,” he said, harks back to “the rhythm and nostalgia for music of the late 1980s and early 1990s, that essence of reggae that inspired reggaeton.”ĭaddy Yankee, whose real name is Ramon Luis Ayala, released “ Dura” on Jan. It’s the magic of music, a magic that just happens and that you can’t understand.” “Why have so many people - even babies - liked it?” he asked rhetorically. “And the audience has made this song in their own organic, spontaneous way.”ĭaddy Yankee helped bring reggaeton - a Latin dance music, with roots in Jamaican dancehall and the style of hip-hop, that was historically associated with the marginalized Afro-Puerto Rican community - to a global audience starting with his 2004 hit “ Gasolina.”īut “ Dura” marks a fresh turn in the 41-year-old singer and rapper’s career as the song has taken off based largely on how fans appropriate it. You make music for an audience,” Daddy Yankee told AFP. “I’m beyond honored and feel very blessed. Millions of people have clicked on online videos inspired by “ Dura” as aspiring dancers around the world - from fresh-faced children to top models to endearing elderly people - find their groove, with varying degrees of skill or stiffness. The Puerto Rican king of reggaeton who co-wrote “ Despacito” has people around the world moving their hips with his latest song, “ Dura.” MIAMI - It’s another viral dancing sensation.